Type of Site: Magazine, Studio  
Address: www.private.com   
Price:
$29.95/month  
Date of Review:
March, 2005
Pornreports Rating: 

    

Review:

Private is the name of a European company that started out (way back in 1965) as a magazine title, and then went into video production. This is their main web site, though they do have a large presence elsewhere on the net. Shit, you can even buy Private Energy Drinks (external link). As a publicly traded company they probably felt it was in their shareholders' interests to diversify. (If you are looking to invest they are NASDAQ: PRVT, company profile page www.prvt.com--external link.) 

Just so you know: We don't hold any Private stock and we've never tried the energy drinks.

Private.com is a sleek, professional-looking site that, for the most part, makes browsing a big wad of content easy. Especially nice is the way they have set up two members sections: one for high-bandwidth and one for modem users. Very thoughtful and user-friendly. Can't think of anybody else who's done that.

As noted, Private has been publishing a number of magazines for 40 years now, and they also have several lines of videos. So, as far as content goes the main sections are the magazines and  the videos. Let's deal with those first.

With the magazines they're giving you the works. Looks like all of their magazines from 1965 to the present day have been scanned and are here for you to flip through (with none of the pages stuck together). For the record, here's how it breaks down: 185 Private magazines, 89 Pirate magazines, 63 Triple X magazines, and 52 Sex. That's a lot of magazines to browse. The downside? Well, first of all you should be aware of how much tastes change when it comes to porn. Unless you're really into vintage porn (no thongs, no silicon, lots of bush, and really, really ugly clothes) you're going to find anything before say the mid 90s to be pretty grim. In addition, the scans aren't the greatest. The default setting lets you look at the pages as jpegs of around 800x600. That's not that big, especially for a full page of magazine layout. That is to say, there may be several photos on one page. You also have the option of viewing the mags as pdf files, which is a bit of an improvement (you can zoom for one thing), but it's still obvious that what you're looking at is a scan. That is, something less than the original.

The videos are drawn from some of Private's different labels, like Private Gold and Triple X. There were 100 movies when we visited, with each movie represented by, on average, 8 clips. The clips can be viewed as streams or downloaded and are usually around 20 minutes in length (whatever the length of the full scene is).

So far so good. Here's the bad part:

(1) The movies don't look good. A really small screen size (looks like it's been letterboxed) is the only thing that makes the grim 300 kb/s (!) playback appear even half decent. Really, Private should be able to do a better job than this.

But of course they can! The only thing is . . . you'll have to pay more for it. That's right, to download the "ultra high quality" files you will cough up an extra $3.95 for a three-day "rental", $8.95 for a month.

"Rental"? What's that about? That brings us to the next point:

(2) The movies you download are all DRM protected. That means you can only watch them for as long as you are a member. After that, they're toast.

Well it's probably fair to say that nobody likes DRM. In defence of sites that use it: (a) it's not as bad as just having streaming video, which is all some sites have; and (b) the big labels want to protect their content.

We have no beef about protecting content, but our complaint here is this: If you're going to use DRM to protect your videos anyway, couldn't you at least make the video quality better for the members? To be honest, we don't even know why you would bother protecting video files this poor with DRM.

OK, enough of a rant. As far as the quality of the material is concerned (not its presentation), Private is working at a very high level. The girls are hot, the photography is professional (though a little staged), and the videos very well produced in terms of costumes, editing, and everything else. Most of the pics you'll want to browse are in the general area called "Stars". This is one place where we thought the navigation broke down a bit, but if you surf around you'll find model indexes and an area where pics are filed in different categories. Most of these pics come in two sizes, but not all. This was another knock against the site as the regular default size isn't big enough.

Other areas to visit include a forum that is pretty hopping (led by some serious fans), Live Sex provided by Flirt4 Free, and some "Sextras". The Sextras didn't work that well for us though. JennaMaxxx and VideoSecrets wouldn't load.

This is a decent site that still disappointed us because it could be a lot better. Like all the other name-brand adult entertainment companies that tried to make the jump to the Internet (Penthouse, Playboy, Hustler, etc.), it's made its first priority the protection of its content. Does this model work? We really have our doubts. The magazine archive here is obviously a big draw, and it is quite impressive. The Stars area is where you'll find all the best photos, and most of them are a decent size. But the videos--both in terms of playback and the DRM protection--are a real let-down. And the fact that you have to pay even more for the DVD-quality downloads is a rip. This site isn't cheap as it is (though we should point out that when we visited they had a special deal on for one month's membership at $19.95, which is pretty good).

Certainly if you know Private's stuff and you're a fan you should check this out. They do have a lot to offer. But we thought the presentation still needed some work.

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